Métricas de redes sociales gratis
Compartidos, likes, retweets, clics, comentarios, vistas, seguidores… la lista es interminable. ¿Te parece que son muchos datos para manejar? ¿Y si te decimos que éstas son sólo algunas de las métricas más importantes a tener en cuenta en el marketing de influencers?
Pero como todo en la vida, tratar de decidir qué datos son más valiosos, en este caso, el alcance social o el engagement, puede causar cierta controversia. ¿No estás muy seguro? Aquí tienes algunos consejos para ayudarte a decidir.
El alcance social nos indica cuántos usuarios de las redes sociales han visto tu contenido. El alcance potencial de un influencer es, por tanto, el número de seguidores que tiene en una red social, o lo que es lo mismo, el número de usuarios a los que podría impactar.
Quizá en este punto te estés preguntando: «¿Cuál es la diferencia entre el alcance social y las impresiones?». Es sencillo: el número de impresiones nos indica el número de veces que el contenido ha sido visto.
El engagement se refiere al comportamiento de los usuarios hacia el contenido, o en este caso, el contenido que ha sido producido y publicado por cada uno de los influencers que participan en una campaña. La tasa de engagement determina la capacidad del influencer para generar interacción con sus contenidos, así como su capacidad para provocar emociones en su público.
What are the metrics in social networks?
Social media metrics are, of course, the number of followers and the number of ‘likes’ your content receives. But also engagement, conversions or sentiment. … We say that you are doing a good job in social networks when you are achieving the objectives set.
What is engagement or interactions?
Engagement is a term that refers to the degree of interaction that an account achieves with its followers on social networks. It measures the number of ‘likes’, shares or comments on publications.
What is engagement in social networks?
In English, engagement means «commitment». … In the world of digital marketing, engagement has to do with interaction. In fact, it is defined as the level of interaction and engagement that users have with brands on social networks.
What is a good facebook engagement rate
Regression analysis is an analysis technique that calculates the estimated relationship between a dependent variable and one or more explanatory variables. With regression analysis, it is possible to model the relationship between the chosen variables, as well as predict values based on the model.Overview of regression analysisRegression analysis uses a chosen estimation method, a dependent variable, and one or more explanatory variables to create an equation that estimates values for the dependent variable. The regression model includes outputs, such as R2 and P-values, to provide information on the extent to which the model makes reliable estimates of the dependent variable.It is also possible to use graphs, such as scatterplot matrices, histograms, and dot plots, in regression analysis to analyze relationships and test assumptions.Regression analysis can be used to solve the following types of problems:
How can you measure the level of engagement on Instagram?
For example: you have 2,500 followers and you want to measure the impact of a post. You would only have to add likes and comments (say you have 137 likes and 10 comments: 147 in total) and divide it by followers, and then multiply it by 100. The result would be 5.88%.
What is the ideal engagement rate?
What is the engagement rate? The engagement rate above 10% is counted as good, however organizations that are within 3 and 5% are not bad, but each percentage growth factor depends on different processes.
What are the metrics of Facebook?
This graph represents the number of people your posts have been shown to. This metric, divided between organic reach and paid reach, helps you compare how your page has performed on average over time.
Tools to measure metrics in social networks
Surely you’ve all heard of the concept of engagement when we refer to social networks. You have to generate more engagement, that account generates a lot of engagement, that community manager is a wizard of engagement… but what is it specifically? What do we mean? How do we measure it?… let’s get to it!
Engagement is a way to measure the success or failure of a strategy as a Social Media Agency working for a client. The higher the engagement, the more successful the community manager of that account will have been, since the interaction with the «fans» will be higher.
– Our visual content is poor. Not everything is text, the Internet is image, whether still or moving. And everything has to be up to par. We must use good illustrations, infographics and photographs. They will attract more attention and will surely be rewarded.
There are also formulas similar to the previous ones, but that give more importance to a comment and a share. Comments are multiplied by two and shares by three. And they really are of more value within the interaction that a user of social networks can perform.
What are metrics in digital marketing?
What are metrics in digital marketing?
Metrics in digital marketing are used to measure, that is, they are indicators of our activity. In this way, if we have previously set objectives, we can make a quick comparison and know where we are failing.
How does engagement work?
Engagement is determined by the level of interaction that is built between an account and its followers. The more comments, likes and shared posts, the higher the engagement percentage of your profile. In other words, you want your audience to fall in love with your brand, product or service.
How do you know if the engagement is good?
Social media experts agree that a good engagement rate on Instagram would be between 1% and 5%, depending on functions such as the sector in which the brand works, the size of its audience or the type of content it publishes.
Qué son las métricas en redes sociales
El sector del marketing de influencers está creciendo y evolucionando rápidamente. Las últimas estimaciones predicen que el gasto en marketing de influencers alcanzará entre 5 y 10 mil millones de dólares en 2020, y solo el marketing de influencers en Instagram alcanzará los 2.280 millones de dólares en 2019.
Ahora que el marketing de influencers se ha convertido en la corriente principal, los profesionales del marketing están buscando aprovechar el siguiente conjunto de influencers de alto valor para mejorar el rendimiento. En medio de esta lucha por la sangre fresca, los nuevos niveles de influenciadores (como los «nano-influenciadores») se ven repentinamente empujados al centro de atención.
A medida que el vocabulario de la industria se amplía para incluir nuevas palabras de moda, también lo hace la confusión sobre lo que significan todas ellas y cómo se aplican a las diferentes estrategias de marketing de influencers. Los profesionales del marketing que invierten en el marketing de influencers siguen luchando con preguntas básicas:
El hecho es que los niveles estándar de los influenciadores aún no se han establecido de manera universal en la industria del marketing de influenciadores, ni se han categorizado claramente por canal de medios sociales, número de seguidores y compromiso. A continuación, proporcionamos niveles completos de influenciadores para Instagram y YouTube basados en la Terminología Estándar en el Marketing de Influenciadores (STIM), y exploramos los puntos fuertes y las dificultades de asociarse con cada nivel para una campaña de influenciadores.